Central Coast Embroidery Pattern + Packaging Design

Following the success of the San Luis Obispo embroidery pattern I designed for Picking Daisies, the owners reached out about creating a new pattern—one highlighting the Central Coast of California. This design features landmarks from San Simeon to Santa Maria, including Hearst Castle, the Grover Beach monarch butterfly grove, and the Sunset Drive-In. The California Central Coast Embroidery Sampler Kit is available for purchase at pickingdaisies.com.

Central Coast, California landmarks are featured in the design, including the Pozo Saloon, Hearst Castle, and Morro Rock.

The design is printed on a white cotton linen blend fabric.

Custom packaging was designed for the embroidery kit. The cover design includes kit details and embroidery instructions.

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