San Luis Obispo Embroidery Pattern + Packaging Design

Based in San Luis Obispo, California, Picking Daisies is a small quilt and fabric shop with a modern aesthetic. The owners reached out to me about creating a custom “San Luis Obispo” themed embroidery design for them to sell in their shop. The final design highlights iconic landmarks of the area, such as the Madonna Inn, Mission San Luis Obispo de Tolosa, and the Fremont Theater. This design was printed on fabric and assembled into custom-designed kits suitable for both beginners and experts to enjoy. The SLO City Embroidery Sampler Kit is available for purchase at pickingdaisies.com.

Local San Luis Obispo landmarks including the Madonna Inn, Ah Louis store, and Fremont Theater are featured in the design.

The embroidery design was featured in the Better Homes & Gardens Quilt Sampler magazine.

Custom packaging was designed for the embroidery kit. The cover design includes kit details and embroidery instructions.

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