Swoogo 80s Shirt

The design team at Swoogo reached out to me to create a custom t-shirt design for their company offsite in Florida. They wanted something fun and colorful, perfect for screen printing on bright neon shirts. The theme they envisioned was “neon, 80s, Miami Vice meets yacht rock,” so I incorporated elements including a sailboat, palm trees, and a yacht. The giraffe was included as a nod to their company mascot. Each element was designed to stand alone, with the giraffe and palm tree design meant to be turned into an enamel pin. While the client loved the design, they ultimately decided to go in a different direction for the project.

A “Miami Vice-inspired” version of the Swoogo logo was created in the 1980s style to match the overall design theme.

Each design element (dolphin, sailboat, palm trees, and yacht) was crafted to work both as part of the full design and individually. The palm trees, in particular, were meant to be turned into an enamel pin design.

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